None of the above?
What you need may not fit into any of the above. We love that. Neither do we.
The days of clear cut silos are quickly coming to an end. The sooner the better we say!
Sadly this fluid, can do approach doesn't work for a lot of traditional agencies, but we've already established we aren't one of those.
From partnerships with other brands, with creators, influencers to video content or a totally unique mix of all (and many things not listed here) - the only rule is the one which works for you.
And while we tease, we play well with all. So long as it gets you the right result.